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Screen guide

Landing page design

The job: In one screen: say what it is + why it matters + one next action.

Structure

Hero (headline + subhead + a single primary CTA) → proof (features / social proof) → CTA again. One conversion goal per page.

Hierarchy

Headline dominates; the CTA is the single brightest element; supporting text recedes. The accent belongs to the CTA.

Mobile

Stack everything, keep the CTA reachable, don't shrink the headline into mush.

Signature patterns

  • Hero with one CTA
  • Feature grid
  • Social proof (logos / stats / quotes)
  • Before/after, comparison
  • Closing CTA
  • Tasteful entrance motion — one flair accent max

Avoid

  • multiple competing CTAs
  • a wall of text
  • every section the same rhythm
  • autoplaying noise
  • motion that delays the headline
  • six accent colors

Build it with StyleSeed

This is the screen-typehalf of design judgment — cross it with your app’s domain and you get the actual decisions. StyleSeed bakes both into 74 rules your AI reads automatically; for a landing / marketing, reach for the silk motion seed.

Make your AI design a landing / marketing right
Open-source design engine for Claude Code, Codex & Cursor. MIT.
Star on GitHub

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